DENIM BRANDS IN INDIA – INTEGRITI JEANS
DENIM BRANDS IN INDIA – INTEGRITI JEANS
Launched in 2002, Integriti from the Kewal Kiran Clothing Limited. portfolio is a brand for the masses. Unpretentious! Casuals and Formal shirts, T-shirts, Jeans, Cotton trousers. A brand that is positioned as a FMCG. In 2008, an exciting range of western womens’ wear was launched to the Integriti style-line. A brand that promises quality products at an economical price. The distribution plans for this brand are ambitious and will touch 5000 retail stores. In 2008, the first Exclusive Integriti Brand store was launched in Mumbai and now Exclusive Integriti Brand Outlets/Stores are being launched all across the country.
Integriti uses multi modal advertising to make its presence felt and synchronise with the users. Infilm adverstising and brand association/style partner with popular films – Kismet Konnection (starring Shahid Khan, Vidya Balan) Kidnap (starring Imran Khan), Ek -the power of one (starring Bobby Deol), Heroes (starring Vatsal Seth), Aasma (starring Shubh).
