Narendra Kumar was part of the second graduating class from National Institute of Fashion Technology (NIFT) New Delhi in 1990,while it was still being run in conjunction with FIT, New York and Trent Polytechnic, UK. Upon graduating he started his fashion career designing for Ensemble and for the Indian veteran designer Tarun Tahiliani. A Founding Fashion Editor of ELLE India magazine in 1996, Narendra was intrinsically involved in the conceptualization of India’s pioneering foreign fashion publication.
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After acquiring a vast experience in the Fashion business and being associated with magazines like ELLE and VERVE and collaborating with some of India’s foremost textile companies; Narendra launched his eponymous line in 2000 with a complete range of western wear for men and women. The line is based on modern cuts and silhouettes but integrates the luxurious aspects of specially woven Indian fabrics and hand crafted detailing. Currently sold through two flagship stores in Mumbai and Delhi, and through India’s leading men’s multibrand designer store – AZA Men.
In 2008, Narendra contributed to the study on luxury in the emerging markets (India) undertaken by the Bocconi University, Milan. Narendra Kumar’s company, Arenah Design Studio, undertakes various corporate identity-clothing projects such as Marriott Group of Hotels, HSBC Bank, Kotak Mahindra Bank, Unilever and most recently involved in re-imaging the uniforms of the 30 New Vivanta Branded Hotels for the Taj Group.
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