May 21, 2019

CoverGirl Cosmetics

Information about Cosmetic Brands in India - CoverGirl Cosmetics

COSMETIC BRANDS IN INDIA – COVERGIRL COSMETICS

Information about Cosmetic Brands in India - CoverGirl Cosmetics

COSMETIC COMPANIES IN INDIA – COVERGIRL COSMETICS

Information about Cosmetic Brands in India - CoverGirl Cosmetics

COVERGIRL is an American cosmetics brand founded in 1960 in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this cosmetics line by allowing “cover girls”, fashion models who appear on the front cover of women’s magazines, to wear its products. COVERGIRL makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices. Faces of COVERGIRL are Drew Barrymore, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, and Taylor Swift, who touts the company’s foundation product.

Free Information and News about Cosmetic Brands in India - CoverGirl Cosmetics
Cosmetic Brands in India - CoverGirl Cosmetics

Information about Cosmetic Brands in India - CoverGirl Cosmetics

COVERGIRL is sold primarily in drugstores, convenience stores, and supermarkets. Maybelline Cosmetics (owned by L’Oréal), is COVERGIRL’s biggest competition, as both companies market to similar groups of consumers, and sell their products at similar prices. Examples of more expensive cosmetic competitors sold in drugstores and supermarkets include Revlon, Almay, Neutrogena, L’Oréal, and Max Factor, (Max Factor is the sister company of COVERGIRL). Less expensive competitors in drugstores include NYC Cosmetics and Wet ‘n’ Wild Cosmetics.

Information about Cosmetic Brands in India - CoverGirl Cosmetics

COVERGIRL was one of the largest global brands to conduct animal testing but that is no longer the case. Over a decade ago, Procter & Gamble’s Beauty & Grooming businesses discontinued testing on animals and committed itself to developing non-animal alternative methods to ultimately permit the elimination of animal testing.

Information about Cosmetic Brands in India - CoverGirl Cosmetics