DENIM BRANDS IN INDIA – TRIGGER JEANS
DENIM BRANDS IN INDIA – TRIGGER DENIMS
Trigger Jeans, a wholly owned brand of KG Denim Ltd. opened its first stand-alone store in Coimbatore. The showroom, inagurated by ace drive Narain Karthikeyan on 1st September, is in Arts College Road, Coimbatore. KG Denim launched the `Trigger` brand of jeans in the year 1995, positioning it as a trendy high quality jeans brand offering the best value. The brand within a very short span has risen to the status of market leader. The brand was only one of the two brands to be awarded the Indis Brand Equity Fund by the Government of India to promote `Made in India` labels worldwide.