INDIAN DIAMOND JEWELLERY BRAND GILI
Gili, the first branded jewellery of India, started in 1994 when jewellery was treated as a possession but Gili with the clear image of future needs, shifted this paradigm “from occasionally… to the need of every occasion”.
Branded jewellery was an unfamiliar concept. To bring about a new brand for working women, was indeed treading into unknown territory. Inspiring trust amongst people, to make jewellery affable and affordable to every Indian, changing the mindsets of traditional Indians, were some of the difficulties Gili had to face up to.
Delve deep into the history of this glorious brand, the naissance, celebrated achievements and learn about its vision and goals.