UTV BINDAAS
TOP 10 HINDI ENTERTAINMENT CHANNELS OF INDIA – UTV BINDAAS
Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta. Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India first 360 degree brand with verticals across television, web, mobile, gaming, merchandising and nationwide ground events.
In February 2010, Bindass launched a new campaign titled “What I Am” which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.Prior to the contest UTV Bindass Channel organized a nationwide contest called Dance with SRK contest where the lucky winners would get to dance with Shahrukh Khan on the stage.
On January 13, 2008 Bindass presented a two hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant and Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.