DENIM BRANDS IN INDIA – SAND DUNES JEANS
DENIM BRANDS IN INDIA – SAND DUNES JEANS
Sand Dunes is a stylish denim brand, with denims made of supr stuff, they give ultimate comfort and thus make Sand Dunes a loved brand amongst the Indian youth. Denim Jeans – the working class garment – has something about it which has fascinated the poor and the rich alike, and has survived fashion trends and technology changes for over a century. The jeans-wear market in India is pegged at approximately Rs. 6,000 Crores* — the bulk of which has traditionally been in the un-branded segment. As the Indian youth becomes more and more fashion conscious, and with spending power constantly on the rise, the demand for branded denim-wear in Indian market has been on the rise. In the recent past, several indigenous Denim jeans / apparel brands have become quite popular in the domestic denim apparel market. Moreover, the arrival of top international denim jeans / apparel brands in India is continuously redefining the market, and the branded segment is also growing at a fast pace.
