DENIM BRANDS IN INDIA – LEE COOPER DENIM
DENIM BRANDS IN INDIA – LEE COOPER JEANSWEAR
Lee Cooper is a UK based Apparel Brand, 100 years old it is the third leading brand of jeanswear in UK, headquartered in London. Company also produces eyewear, footwear, accessories and innerwears. Lee Cooper has presence in more than 70 countries worldwide. It entered the Indian market in 1994, and was brought to India by the Future Group. Lee Cooper has sharpely chiseled product lines targeted at different consumer segments. Lee Cooper has collaborations with a number of fashion designers, artists and celebrities.
Lee Cooper’s history goes back to 1908, when Morris Cooper started a company producing work and overalls. During the Second World War, the factory began producing uniforms for the British army, but as soon as the war ended the name became associated with fashion. The name of the business was changed to Lee Cooper, after the wife of Morris’ son, Harold.
