RITU BERI
INDIAN FASHION DESIGNER RITU BERI
Fashion is a huge industry in India. With globalisation Indian Fashion has got a wider platform to display their talents and introduce the ‘Sari’ to the world.India has placed itself on the map creating its own unique identity of FUSION – the beautiful blend and combination od various dressing styles in the country. Right from the traditional salwar kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, capris and the higly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses. Apart from regional attires, the Bollywood element also holds a domineering part in Indian Fashion style.
Ritu Beri is a New Delhi based International fashion designer. She is the first Asian designer to head the French fashion brand, Scherrer. Ritu Beri studied fashion arts at the NIFT, New Delhi. She is the only Indian designer to be featured in promostyl’s magazine Acustyl, which forecasts fashion trends worldwide. She is the author of the personal fashion book, 101 Ways to Look Good. She also serves on the board of Governors at NIFT, and is an honorary patron of the Savera Association, a popular charity involved in improving the lives of Indian woman.
Ritu Beri brought her label alive in 1990 when India was still awakening to the couture era. Swift as silk she forayed into France, a protégé of embroidery maestro Francois Lesage.The first Indian fashion ambassador to show on the catwalks of Paris she then traveled the globe showing her creations to critical acclaim. Her presentations gave the French fashion connoisseurs a glimpse into mystical India. The Parisians were abuzz with exclamations and praises of the rich display of luxurious silks, brocades and the prevalent use of Mogul motifs.
