THE EMAMI GROUP
TOP 10 AYURVEDIC PHARMACIES OF INDIA – THE EMAMI GROUP
Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby products. The company is based in Kolkata. Its chief executive officer is Nelabhotla Venkateswarlu (N. Venkat). The inception of Emami Group took place way back in mid seventies when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974. In 2008 the company announced that it intended to offer baby care products. The company’s health products unit offers tonics for colds and coughs as well as nutraceuticals.
Emami Limited, the flagship company of the Group, is a coveted Rs 1100 crore business entity , a leading player in the personal and healthcare consumer products industry in India engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation. The power brands of the company are “Boroplus” and “Navratna”. Boroplus brand is the market leader in the antiseptic cream segment; the Navratna Oil is also in the pole position in the cool oil segment. Fair and Handsome is the pioneer in the fairness cream for men segment. Emami’s products in different categories like cool oil, antiseptic cream and fairness cream for men have carved a niche for themselves in their respective segments.
Emami has also launched a range of baby products under the brand name Emami Healthy and Fair baby range which includes a soap, talc and oil. Emami has successfully established its brands through strong celebrity endorsements. It is the only corporate entity in the country to have both Amitabh Bachchan and Shah Rukh Khan as brand endorsers for the same brand, Navratna cool oil.