INFORMATION ABOUT INDIAN NEWS MEDIA AND ENTERTAINMENT
INFORMATION ABOUT INDIAN MEDIA
The Indian News, Entertainment and Media Industry has undergone enormous change in the past few decades and has out-performed on Indian economy as it is one of the fastest growing sectors of the nation. The Indian economy has been growing at a fast clip over the last few years, and the income levels too have been experiencing a high growth rate. Media penetration varies across socio-economic classes. It is poor in lower classes while much better in higher clases. The entry of new players in this industry has made this sector witness a remarkable improvement. Owing to the strong impetus for growth from the economic and demographic factors coupled with some regulatory corrections, the sector also recently witnessed increasing foreign investment infows in most of its segments.
The Indian economy continues to perform strongly and one of the key sectors that benefits from this fast economic growth is the Entertainment and Media (E&M) Industry. It is because this industry is a cyclical industry that grows faster when the economy is expanding. The size of this sector in India is currently estimated at INR 353 billion and is expected to grow at a compounded annual growth rate of 19 percent over the next five years. The media in India has today dramatically metamorphosed from the only channel named Doordarshan News to the elite private news channels you see today in so many different languages, from the oscar winning Mother India to the recent eye-openers like Taare Zameen Par and Rang De Basanti, from the eternal classic Lata Mangeshkar to bold and the beautiful Sunidhi Chouhan, from All India Radio (AIR) to the hot and spicy Radio Mirchi.
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