WRANGLER
DENIM BRAND IN INDIA FOR MEN WRANGLER
Wrangler is a manufacturer of jeans. Its headquarters are located in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s.
Blue Bell employed Bernard Lichtenstein (‘Rodeo Ben’), a Polish tailor from Lódz who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans.
The 13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs and Aura.
