MAYBELLINE
COSMETIC BRAND IN INDIA MAYBELLINE
Maybelline is a makeup brand sold worldwide and owned by L’Oréal. Their motto is Maybe she’s born with it. Maybe it’s Maybelline.The Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, then in his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look.The company was acquired by L’Oréal in 1996.
The Maybelline Company had its beginning in 1913 and is a brainchild of New York based chemist T.L. Williams. There is a very simple and inspiring story behind the emergence of Maybelline.
Maybelline received a new lease of life when the company hired Lynda Carter as the company’s coordinator for beauty and fashion. At present, Maybelline products are endorsed by supermodels Christy Turlington, Josie Maran, Erin Wasson, Adriana Lima, only to name a few.